Hi there! I’m Joshua Butler, a digital marketing consultant based in Bournemouth, Dorset. Over the past 7 years, I’ve worked with businesses of all sizes to help them grow through data-driven digital marketing strategies. Today, I want to share how I can help your business, especially if you’re a small to medium-sized enterprise (SME), make the most of your digital marketing efforts.
In the UK, SMEs account for 99.9% of the business population, employing millions and contributing significantly to the economy. However, in today’s competitive marketplace, SMEs need to harness digital marketing effectively to stand out. Traditional advertising can be expensive, while digital marketing offers cost-effective ways to increase visibility, attract customers, and grow your business.
Here are some key reasons why digital marketing can transform your SME:
For SMEs, especially in competitive regions like Bournemouth, digital marketing provides a cost-efficient way to reach the right audience. Traditional marketing methods like print and TV ads are often too expensive for small businesses, but digital platforms allow you to control your budget and target your audience with precision.
One standout example is Pay-Per-Click (PPC) advertising. With PPC, you only pay when someone clicks on your ad, ensuring that your marketing spend goes directly to generating leads. Businesses in the UK have seen great returns on investment (ROI) when their PPC campaigns are well-optimised.
If your business serves the local community in Bournemouth, Search Engine Optimisation (SEO) is essential to get noticed. Many mobile searches for local businesses result in offline purchases. By optimising your website for local SEO, you ensure that customers in your area can easily find you when they’re looking for products or services like yours.
I specialise in helping businesses improve their on-page and off-page SEO to increase visibility in search engines, driving more organic traffic and leading to more conversions.
For B2B businesses, data-driven marketing is critical to connect with decision-makers and secure high-value clients. Account-Based Marketing (ABM) is a popular and effective strategy for B2B growth in the UK, helping businesses focus their efforts on key clients and tailor their campaigns for better engagement.
Through an expert understanding of Account-Based Marketing (ABM), I create campaigns that focus on your ideal client profiles, delivering personalised content that speaks to their specific needs. This helps to build relationships, improve lead generation, and ultimately, drive conversions.
Now, let’s get into the specifics of how my digital marketing services can benefit your business.
PPC advertising is one of the most cost-effective ways to attract customers. Whether you’re using Google Ads, Facebook Ads, or LinkedIn Ads, I can help you create high-converting PPC campaigns that ensure you only pay for actual leads. With a focus on targeting the right audience, I continuously optimise these campaigns for maximum ROI.
SEO is vital to improving your online visibility, especially in search engines like Google. I offer on-page and off-page SEO strategies that are tailored to your business. From keyword optimisation to backlink building, my SEO strategies are designed to increase your rankings and drive organic traffic.
For businesses operating in the B2B sector, I specialise in Account-Based Marketing (ABM) and other data-driven B2B marketing strategies. By understanding your key clients and their needs, I create marketing campaigns that are highly targeted, leading to better engagement and higher conversion rates.
As part of my marketing consultancy services, I work closely with businesses to provide expert advice and tailored strategies. Whether you need to refine your current marketing efforts or develop a new strategy, I’m here to help guide you towards success with actionable, data-driven insights.
I bring a personal approach to every project. I work with businesses on an individual level to understand their unique needs, and then create tailored digital marketing strategies that deliver measurable results. With 14 years of experience in both creative strategy, content creation and digital marketing, and a passion for helping businesses grow, I’m committed to seeing my clients succeed.
So, if you’re ready to take your business to the next level, why not get in touch? You can find more information on my services here, or we can have a chat about your business goals and next steps.
You can also connect with me on LinkedIn, where I share insights and updates on the latest trends in digital marketing.